Food Photography

I thoroughly enjoy food photography.

It gives me the chance to play around with mood and drama… lighting and styling… creative thoughts and technical know-how.

I seldom use natural light only.

Manipulating studio light to create mood and feel is what I prefer.

I make use of a variety of lights, reflectors and flags to create my images.

All the styling in these images was done by me.

The props and styling aids also belong to the studio.

In the above image I used a large softbox on the right hand side to mimic window light.

I also used a white reflector on the left hand side to lift out the dark shadows.

In the above image I used small spot lights to lift out certain spots like the tomatoes and parmesan.

By using hands in some of my images I create a personal feel.

Food Photography – Pretoria Food Photographer

Have you ever heard the expression: “eating with your eyes?”

This is definitely something we keep in mind with food photography.

The food that I photograph must be a feast for your eyes.

Just by looking at the image you should feel like your other senses are also ignited.

You should want to taste and smell the food in the image.

Food Photographers possess the skill to create beautiful images of food with ideal lighting, styling and a few other tricks.

Restaurants, Cook Book Publishers, Food Suppliers for Advertorial Purposes and even some E-commerce Sites will require Food Photography Images on a regular basis.

This is where I come in. Picksees Photography can help you create unique and beautiful food imagery for your restaurant menus, cookbooks etc.

I have been a full-time studio photographer for ±12 years now and operating in the Pretoria East area.

I work from my home based studio which is a quiet, comfortable and a private space with a kitchen on hand.

I also travel if you need me to photograph your culinary images at your restaurant space or test kitchen.

I use a variety of Canon Camera Bodies and Lenses as well as Elinchrom Lighting Equipment.

Back-up equipment are always on standby if needed.

During my 12 years of being a professional photographer, I have refined my process as follows:

Email or telephone me to discuss your photography needs and creative ideas.

Please provide me with the following information in order for me to provide you with a customised quotation:

  • What is the purpose of the Food Photography? Is it for a Menu, Cookbook, Advertising, E-Commerce, etc.
  • The amount of food set-ups that you would like me to photograph.
  • Do I have to travel?
  • The size of the images required. This will largely depend on the purpose or future use of the images.
  • Do you require any styling of your products. Perhaps a food stylist?
  • Will digital manipulation be required on any of the images.
  • Will we need a model or stylist?
  • Will I be required to use my own styling props like cutlery or plates or does your restaurant prefer me to use your signature serving plates.

I will then proceed to create a preliminary quote for you. If you are interested in hiring me we can proceed to have an on site meeting.

Once all the details have been discussed and agreed upon, I will provide you with a final quote.

Food Photography can’t be rushed. Food needs to be prepared and a shooting set-up created.

Styling and creating the perfect images takes time.

After our photo session is completed, I will do some post-production work on the images.

During this process colour will be corrected and little imperfections will be removed.

I will provide you with an online gallery of your images.

This will provide you with the opportunity to approve your images first.

If you are satisfied, the final product will be forwarded to you via Dropbox.

You are welcome to discuss any styling or creative ideas with me.

I would love to incorporate your ideas into the final product if it is within my means.

I will normally have a look at your brand before hand to make sure that I get the feel for your product and portray it correctly.

I am also open to discussions on exactly what it is that you want from the final product.

Good images of your food will really enhance your brand awareness.